Probably true about the Exec, which is a shame because one of the things they were careful to exposit in the very first episode was that the BAU *doesn't* just do serial killers.

But, dammit, if we're talking about the Messer level exec, she should know better. I don't think story ideas get pitched higher than that, judging from some of the FUs to TPTB we saw in Season 6. Which just makes it more irritating, I guess.