Yeah. Hotch even told her straight up that the BAU was who he is, and she still didn't understand.

I'd like to know how he went from cushy prosecutor to "Imma chase unsubs down with mah gun". I rewatched "Profiler, Profiled" yesterday and I noted Gideon's conversation with Hotch about keeping secrets - "You wouldn't want Morgan to see your profile, would you?" - so I was very "ORLY GIDEON"

....sorry if I don't make sense. I am tired. -_-